Portrait of Aleksandr, standing with Toronto cityscape in the background.
Portrait of Aleksandr, standing with Toronto cityscape in the background.
Portrait of Aleksandr, standing with Toronto cityscape in the background.

Professional Summary

Hello and nice to meet you!

I am a Product Designer based in Toronto, specializing in end-to-end product design for web applications, digital products and SaaS platforms. I focus on turning complex problems into clear, accessible and scalable user experiences through research, UX strategy and thoughtful interface design.

I hold a Bachelor of Industrial Product Design degree from Sheridan College, a background that informs my digital design work through a strong foundation in human factors, systems thinking, and designing within real-world constraints. I have worked across startup, nonprofit and agency environments, which included leading a winning team in a collaborative design sprint with Shopify as well as delivering measurable improvements to client-facing products.

I enjoy working on complex, ambiguous problems and collaborating closely with product and engineering teams to build experiences that balance user needs, business goals and technical feasibility. I am also comfortable working with emerging cutting-edge tools such as AI-assisted design workflows and generative AI.

Product Design & UX Portfolio

View my current work in digital product and UX design.

Product Design & UX Portfolio

View my current work in digital product and UX design.

Product Design & UX Portfolio

View my current work in digital product and UX design.

Industrial Design Background

Early career work that shaped my UX design approach.

Industrial Design Background

Early career work that shaped my UX design approach.

Industrial Design Background

Early career work that shaped my UX design approach.

My Mission

I believe in using design to make people's everyday lives easier and more convenient, by building intuitive, user-centric and scalable digital experiences.

My aim is to transform your ideas and business needs into creative and innovative design solutions.

I believe in using design to make people's everyday lives easier and more convenient, by building intuitive, user-centric and scalable digital experiences.

My aim is to transform your ideas and business needs into creative and innovative design solutions.

I believe in using design to make people's everyday lives easier and more convenient, by building intuitive, user-centric and scalable digital experiences.

My aim is to transform your ideas and business needs into creative and innovative design solutions.

My Design Process

My unique background as a former industrial designer allows me to view each project from holistic and human-centric point of view.

My unique background as a former industrial designer allows me to view each project from holistic and human-centric point of view.

My unique background as a former industrial designer allows me to view each project from holistic and human-centric point of view.

01

Discovery & Empathy

I take time to understand you as the client, your brand needs, target audience, and business objectives. As well as researching best design practices that correspond to your unique project and business needs. Finding insights that would determine how I proceed with the project.

02

Design Building

Following the insights and best UX/UI and product development practices to bring design concepts to life, I build a product that would fulfill your business needs, fit in with your brand language and provide a visually beautiful, functional and user-friendly digital experience.

03

Feedback & Refinement

Human-centric design is always an iterative process. I improve and refine my designs based on feedback, to ensuring that the product aligns perfectly with your business requirements, technical and budget constraints as well as user needs and expectations.

04

Finalization & Delivery

At last, the project is completed and delivered as a polished and cohesive digital experience that solves your business needs, helps your users and both meets and exceeds your expectations.

  • Logo of Studio Anony.
  • Logo of Job Autopilot
  • Logo of MyFlowstate app.
  • Logo of Shopify
  • Logo of Resumore
  • Logo of The Arts of Healing
  • Logo of Job Autopilot
  • Logo of Job Autopilot
  • Logo of Studio Anony.
  • Logo of Job Autopilot
  • Logo of MyFlowstate app.
  • Logo of Shopify
  • Logo of Resumore
  • Logo of The Arts of Healing
  • Logo of Job Autopilot
  • Logo of Job Autopilot

My Experience

UX/UI Designer | EVENforONE Org.

May 2025 – Present

  • Designed BridgeONE, a SaaS-style, responsive web application connecting vulnerable users with trauma-informed service providers, focusing on accessibility, privacy-first UX, and role-based user workflows.

  • Led UX strategy, information architecture, and interface design by using AI-powered prototyping tools to deliver functional high-fidelity prototypes and production-ready designs, optimized for variable use cases.

  • Collaborated cross-functionally with developers and stakeholders in an agile product environment, aligning design decisions with platform architecture and technical feasibility.

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UX/UI Designer | EVENforONE Org.

May 2025 – Present

  • Designed BridgeONE, a SaaS-style, responsive web application connecting vulnerable users with trauma-informed service providers, focusing on accessibility, privacy-first UX, and role-based user workflows.

  • Led UX strategy, information architecture, and interface design by using AI-powered prototyping tools to deliver functional high-fidelity prototypes and production-ready designs, optimized for variable use cases.

  • Collaborated cross-functionally with developers and stakeholders in an agile product environment, aligning design decisions with platform architecture and technical feasibility.

Visit Link

UX/UI Designer | EVENforONE Org.

May 2025 – Present

  • Designed BridgeONE, a SaaS-style, responsive web application connecting vulnerable users with trauma-informed service providers, focusing on accessibility, privacy-first UX, and role-based user workflows.

  • Led UX strategy, information architecture, and interface design by using AI-powered prototyping tools to deliver functional high-fidelity prototypes and production-ready designs, optimized for variable use cases.

  • Collaborated cross-functionally with developers and stakeholders in an agile product environment, aligning design decisions with platform architecture and technical feasibility.

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Product Designer | OrcaHub Design Collective

September 2022 - Present

  • Led end-to-end product design for Logomatch, a B2C web application that allows users to generate brand logos in under 8 seconds, from product discovery and MVP definition to UI design and deployment.

  • Conducted usability testing and user flow analysis for a B2C SaaS startup web app to improve user retention and conversion, making 29 detailed suggestions and fixing 8 critical usability issues.

  • Improved client website traffic by 80% through heuristic evaluation, SEO-optimized UX writing, branding and layout redesign that enhanced navigation, visual accessibility, and conversion-focused user flows.

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Product Designer | OrcaHub Design Collective

September 2022 - Present

  • Led end-to-end product design for Logomatch, a B2C web application that allows users to generate brand logos in under 8 seconds, from product discovery and MVP definition to UI design and deployment.

  • Conducted usability testing and user flow analysis for a B2C SaaS startup web app to improve user retention and conversion, making 29 detailed suggestions and fixing 8 critical usability issues.

  • Improved client website traffic by 80% through heuristic evaluation, SEO-optimized UX writing, branding and layout redesign that enhanced navigation, visual accessibility, and conversion-focused user flows.

Visit Link

Product Designer | OrcaHub Design Collective

September 2022 - Present

  • Led end-to-end product design for Logomatch, a B2C web application that allows users to generate brand logos in under 8 seconds, from product discovery and MVP definition to UI design and deployment.

  • Conducted usability testing and user flow analysis for a B2C SaaS startup web app to improve user retention and conversion, making 29 detailed suggestions and fixing 8 critical usability issues.

  • Improved client website traffic by 80% through heuristic evaluation, SEO-optimized UX writing, branding and layout redesign that enhanced navigation, visual accessibility, and conversion-focused user flows.

Visit Link

UX/UI Designer | BrainStation

February - May 2024

  • Designed MyFlowstate, a mobile product for iOS, applying end-to-end UX/UI design practices including product discovery, user research, iterative UI design, validation, and high-fidelity prototyping in Figma.

  • Led a cross-functional UX team in BrainStation’s Hackathon to design an AI-powered Shopify customer service plugin. Created a MVP prototype to increase business revenue by 25% through automation.

  • Won first place for delivering the most innovative and viable solution that addresses business goals, customer pain points, and tech limitations while under tight project constraints.

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UX/UI Designer | BrainStation

February - May 2024

  • Designed MyFlowstate, a mobile product for iOS, applying end-to-end UX/UI design practices including product discovery, user research, iterative UI design, validation, and high-fidelity prototyping in Figma.

  • Led a cross-functional UX team in BrainStation’s Hackathon to design an AI-powered Shopify customer service plugin. Created a MVP prototype to increase business revenue by 25% through automation.

  • Won first place for delivering the most innovative and viable solution that addresses business goals, customer pain points, and tech limitations while under tight project constraints.

Visit Link

UX/UI Designer | BrainStation

February - May 2024

  • Designed MyFlowstate, a mobile product for iOS, applying end-to-end UX/UI design practices including product discovery, user research, iterative UI design, validation, and high-fidelity prototyping in Figma.

  • Led a cross-functional UX team in BrainStation’s Hackathon to design an AI-powered Shopify customer service plugin. Created a MVP prototype to increase business revenue by 25% through automation.

  • Won first place for delivering the most innovative and viable solution that addresses business goals, customer pain points, and tech limitations while under tight project constraints.

Visit Link

Junior Industrial Designer | Studio Anony

June 2023 – January 2024

  • Supported end-to-end product development for 15+ design projects for B2B and B2C clients and buyers. From initial concept sketching and modelling to production drawings, assembly, and client presentations.

  • Collaborated with internal team and external stakeholders to align physical product design requirements with business goals and user needs. Contributing to successful project outcomes and client retention.

  • Applied human-centered design principles to address stakeholder concerns. Earning recognition for attention to detail, adaptability, and ability to learn quickly and deliver results on complex design challenges.

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Junior Industrial Designer | Studio Anony

June 2023 – January 2024

  • Supported end-to-end product development for 15+ design projects for B2B and B2C clients and buyers. From initial concept sketching and modelling to production drawings, assembly, and client presentations.

  • Collaborated with internal team and external stakeholders to align physical product design requirements with business goals and user needs. Contributing to successful project outcomes and client retention.

  • Applied human-centered design principles to address stakeholder concerns. Earning recognition for attention to detail, adaptability, and ability to learn quickly and deliver results on complex design challenges.

Visit Link

Junior Industrial Designer | Studio Anony

June 2023 – January 2024

  • Supported end-to-end product development for 15+ design projects for B2B and B2C clients and buyers. From initial concept sketching and modelling to production drawings, assembly, and client presentations.

  • Collaborated with internal team and external stakeholders to align physical product design requirements with business goals and user needs. Contributing to successful project outcomes and client retention.

  • Applied human-centered design principles to address stakeholder concerns. Earning recognition for attention to detail, adaptability, and ability to learn quickly and deliver results on complex design challenges.

Visit Link

Aleksandr Semenov

Portfolio

Background

About Me

Aleksandr Semenov