Portrait of Aleksandr, standing with Toronto cityscape in the background.
Portrait of Aleksandr, standing with Toronto cityscape in the background.
Portrait of Aleksandr, standing with Toronto cityscape in the background.

Hello and nice to meet you!

Hello and nice to meet you!

Hello and nice to meet you!

👋 Hi! I am a User Experience & Product Designer based in Toronto. My passion is to design digital products start to finish, end-to-end! As someone who values constant growth, I am always learning and figuring out everything that I don't understand yet.

🌱 Since childhood, I was always a creative person who loved to draw and build. Which led me to enrolling in Art & Design education. In April 2022, I graduated from Bachelor of Industrial Product Design at Sheridan College. In there, I found out about UX. A field of work where I can apply my natural creativity, love of computers, and product design skills to digital experiences.

🌳 While building my skills at BrainStation UX program in early 2024, I was a Lead UX Designer in a 24-hour design sprint where my team built an AI feature for a partner at Shopify and won the first spot out of 8 competing teams!

🖥️ As a passionate designer who loves to explore new things, I have experience working with latest AI tools and is always up to date with current-day technology.

UX/UI & Product Design

See my UX/UI and product design portfolio.

UX/UI & Product Design

See my UX/UI and product design portfolio.

UX/UI & Product Design

See my UX/UI and product design portfolio.

Industrial Design

See my industrial & lighting design portfolio.

Industrial Design

See my industrial & lighting design portfolio.

Industrial Design

See my industrial & lighting design portfolio.

My Mission

I believe in using design to make people's everyday lives easier and more convenient, by building intuitive, simple and beautiful digital experiences.

My aim is to transform your ideas and business needs into creative and innovative designs.

I believe in using design to make people's everyday lives easier and more convenient, by building intuitive, simple and beautiful digital experiences.

My aim is to transform your ideas and business needs into creative and innovative designs.

I believe in using design to make people's everyday lives easier and more convenient, by building intuitive, simple and beautiful digital experiences.

My aim is to transform your ideas and business needs into creative and innovative designs.

My Design Process

My unique perspective as a former industrial designer allows me to view each project from holistic and human-centric point of view.

My unique perspective as a former industrial designer allows me to view each project from holistic and human-centric point of view.

My unique perspective as a former industrial designer allows me to view each project from holistic and human-centric point of view.

01

Discovery & Empathy

I take time to understand you as the client, your brand needs, target audience, and business objectives. As well as researching best design practices that correspond to your unique project and business needs. Finding insights that would determine how I proceed with the project.

02

Design Building

Following the insights and best UX/UI and product development practices to bring design concepts to life, I build a product that would fulfill your business needs, fit in with your brand language and provide a visually beautiful, functional and user-friendly digital experience.

03

Feedback & Refinement

Human-centric design is always an iterative process. I improve and refine my designs based on feedback, to ensuring that the product aligns perfectly with your business requirements, technical and budget constraints as well as user needs and expectations.

04

Finalization & Delivery

At last, the project is completed and delivered as a polished and cohesive digital experience that solves your business needs, helps your users and both meets and exceeds your expectations.

  • Logo of Studio Anony.
  • Logo of MyFlowstate app.
  • Logo of Shopify
  • Logo of Resumore
  • Logo of The Arts of Healing
  • Logo of Job Autopilot
  • Logo of Studio Anony.
  • Logo of MyFlowstate app.
  • Logo of Shopify
  • Logo of Resumore
  • Logo of The Arts of Healing
  • Logo of Job Autopilot

My Experience

Product Designer | Independent Consultant

May 2024 – Present

  • Enhanced user experience for a B2C SaaS startup web application, contributing to 20% monthly user growth by conducting usability testing, user flow analysis, and presenting UX recommendations.

  • Increased website traffic by 80% through heuristic analysis, SEO-optimized UX writing and layout enhancements that improved website navigation, accessibility, brand image, and streamlined user flows.

  • Collaborated in iterative concept development of a job search platform, conducted UX research, prototyped intuitive interfaces by using Figma and Adobe Creative Suite, and created design documentation.

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Product Designer | Independent Consultant

May 2024 – Present

  • Enhanced user experience for a B2C SaaS startup web application, contributing to 20% monthly user growth by conducting usability testing, user flow analysis, and presenting UX recommendations.

  • Increased website traffic by 80% through heuristic analysis, SEO-optimized UX writing and layout enhancements that improved website navigation, accessibility, brand image, and streamlined user flows.

  • Collaborated in iterative concept development of a job search platform, conducted UX research, prototyped intuitive interfaces by using Figma and Adobe Creative Suite, and created design documentation.

Visit Link

Product Designer | Independent Consultant

May 2024 – Present

  • Enhanced user experience for a B2C SaaS startup web application, contributing to 20% monthly user growth by conducting usability testing, user flow analysis, and presenting UX recommendations.

  • Increased website traffic by 80% through heuristic analysis, SEO-optimized UX writing and layout enhancements that improved website navigation, accessibility, brand image, and streamlined user flows.

  • Collaborated in iterative concept development of a job search platform, conducted UX research, prototyped intuitive interfaces by using Figma and Adobe Creative Suite, and created design documentation.

Visit Link

UX/UI Designer | MyFlowstate App Design

February - May 2024

  • Managed end-to-end project workflow of an iOS mobile app, applying UX/UI best practices to deliver a seamless user experience.

  • Leveraged user testing, journey mapping, wireframes, A/B testing and user feedback to iteratively develop high-fidelity prototypes in Figma.

  • Achieved an 85% evaluation score for creating a market-viable, intuitive and WCAG 2.2-compliant interactive app prototype, design system, and appealing visual branding strategy.

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UX/UI Designer | MyFlowstate App Design

February - May 2024

  • Managed end-to-end project workflow of an iOS mobile app, applying UX/UI best practices to deliver a seamless user experience.

  • Leveraged user testing, journey mapping, wireframes, A/B testing and user feedback to iteratively develop high-fidelity prototypes in Figma.

  • Achieved an 85% evaluation score for creating a market-viable, intuitive and WCAG 2.2-compliant interactive app prototype, design system, and appealing visual branding strategy.

Visit Link

UX/UI Designer | MyFlowstate App Design

February - May 2024

  • Managed end-to-end project workflow of an iOS mobile app, applying UX/UI best practices to deliver a seamless user experience.

  • Leveraged user testing, journey mapping, wireframes, A/B testing and user feedback to iteratively develop high-fidelity prototypes in Figma.

  • Achieved an 85% evaluation score for creating a market-viable, intuitive and WCAG 2.2-compliant interactive app prototype, design system, and appealing visual branding strategy.

Visit Link

Lead UX Designer | Shopify AI Chatbot Feature

April 2024

  • Led a cross-functional UX team in designing a responsive AI customer service agent feature plugin for Shopify’s e-commerce platform.

  • Presented a functional MVP prototype that would increase business revenue by 25% through automation, addressing customer needs while aligning with business goals and technical limitations.

  • Won first place in BrainStation’s 24-hour Industry Hackathon for creating the most innovative and viable solution, improving operational efficiency and customer satisfaction while meeting business objectives.

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Lead UX Designer | Shopify AI Chatbot Feature

April 2024

  • Led a cross-functional UX team in designing a responsive AI customer service agent feature plugin for Shopify’s e-commerce platform.

  • Presented a functional MVP prototype that would increase business revenue by 25% through automation, addressing customer needs while aligning with business goals and technical limitations.

  • Won first place in BrainStation’s 24-hour Industry Hackathon for creating the most innovative and viable solution, improving operational efficiency and customer satisfaction while meeting business objectives.

Visit Link

Lead UX Designer | Shopify AI Chatbot Feature

April 2024

  • Led a cross-functional UX team in designing a responsive AI customer service agent feature plugin for Shopify’s e-commerce platform.

  • Presented a functional MVP prototype that would increase business revenue by 25% through automation, addressing customer needs while aligning with business goals and technical limitations.

  • Won first place in BrainStation’s 24-hour Industry Hackathon for creating the most innovative and viable solution, improving operational efficiency and customer satisfaction while meeting business objectives.

Visit Link

Junior Industrial Designer | Studio Anony

June 2023 – January 2024

  • Designed CAD models and assisted in product development for various B2B and B2C clients and buyers.

  • Improved client relationship and customer experience by demonstrating empathy while addressing stakeholder needs and concerns, leading to successful sales and positive project outcomes.

  • Played a key role in 15+ product design projects, earning recognition for problem-solving skills, attention to detail, ability to learn quickly, and delivering consistent results on complex design challenges.

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Junior Industrial Designer | Studio Anony

June 2023 – January 2024

  • Designed CAD models and assisted in product development for various B2B and B2C clients and buyers.

  • Improved client relationship and customer experience by demonstrating empathy while addressing stakeholder needs and concerns, leading to successful sales and positive project outcomes.

  • Played a key role in 15+ product design projects, earning recognition for problem-solving skills, attention to detail, ability to learn quickly, and delivering consistent results on complex design challenges.

Visit Link

Junior Industrial Designer | Studio Anony

June 2023 – January 2024

  • Designed CAD models and assisted in product development for various B2B and B2C clients and buyers.

  • Improved client relationship and customer experience by demonstrating empathy while addressing stakeholder needs and concerns, leading to successful sales and positive project outcomes.

  • Played a key role in 15+ product design projects, earning recognition for problem-solving skills, attention to detail, ability to learn quickly, and delivering consistent results on complex design challenges.

Visit Link

Aleksandr Semenov

Portfolio

Other Projects

About Me

Aleksandr Semenov